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 Have you ever wondered what your visitors are doing while visiting your website? Well, we have the answer.
How to get full insight into your user’s behavior?We have always been very curious about how user navigate websites – what trigger them to buy products or give away their valuable personal information in trade of your newsletter? The thing is that by analyzing where users abandon your buying process you will be able to take action towards increasing your conversion rate in your highly valuable web shop. Actually, it doesn’t matter if we are talking web shop, newsletter, meeting request or making a user support him rather that contacting your company’s call center which is costly for you. Whatever support the strategy of your website is important to measure and by continuously analyze your websites performance you will probably make it the best investment you ever made. Imagine the effect if you increase you the conversion rate of you website by 10 percent. This means 10 percent more sales, 10 percent or even more profit, 10 percent more retention and 10 percent more goodwill. What you need to get the kick?If you did not already installed a web analytic tool on your website you should. Not tomorrow. NOW. If you have no tracking of your website you will never know how users navigate and remember that is the single best way to make all users a test. It becomes extremely interesting to see what characteristics users that abandon your buying process step 3 have. If they have a screen resolution of 800 x 600 it might be the case that the “Next” button is placed below the visibility line of the screen. This would as a rule of thumb mean that 10 – 15 percent of the users drop off. On the other hand you should not have too many steps in your buying process – so how do you organize your pages in a way that sets new standard to conversion rates? Test, test, test – and continuously analyzing. Which tool should I use?It depends. Unfortunately there is no golden rule about which tool to use, which one that fit your organization the best. But you are in luck. We do have a team of specialized web analytics number crunchers that are more than eager to help you picking the right tool. For instance, Kristoffer Ewald, who is Head of Analytics at The Milk is also Head of Web Analytics Association in Denmark. He probably knows the answer to your question about web analytics. |
