The Milk participates in Ad-Tech New York

The Milk participates on Ad-Tech - the worlds largest conferece for online marketing and optimization.

The programe was centered of how to optimize the impact of having an online presence and how to get the most out of your investment.

Especially the session about lowering customer acquisitions costs was popular which we can only confirm the importance of. 

Key note speakers was (among others):

• Guy Kawasaki - former head of marketing, Apple
• Kevin Roberts - CEO Worldwide, Saatchi & Saatchi

Related links:

• Ad-tech