The essense of succes indicators This site introduces Key Performance Indicators that are basicly the valueable actions you would like your customers to perform.
What is Key Performance Indicators? Most companies manage to create an active strategy for their offline business and somehow this is not being transferred to the online activities of the company or organisation. They simply need an online strategy that is measurable.
Definition of Key Performance Indicators - KPI Key Performance Indicators – KPI – are the success factors of your business and when talking about KPI on a website this is what supports the core of your offline business. By other words – what are the success criteria of your business? They have to be implemented in the usability and design of your website.
Example of KPI The registered charity organisation has to collect aid - in form of donations - to people in the third world and organize these donations. A KPI can therefore be to sell a good from the online store of the website, make the user send an overcharged postcard or simply submitting to the newsletter in order to get the user info for later conversion into a donor.
When identifying the Key Performance Indicators it is most important to keep in mind that they have to be measurable. This makes you able to optimize your performance by improving the usability of your website.
How to define the KPI of your website? Please contact us in order to get a consultant to define the Key Performance Indicators of your website.
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