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 When moving the traditional business online you will meet a demand of improving the existing business. By paying attention to our offline business and making sure that your online activities are a good investment you can improve significantly.
How to support your business onlineWhen moving the traditional business online you will meet a demand of improving the existing business. By paying attention to our offline business and making sure that your online activities are a good investment you can improve significantly.
You will either be in the situation of
- launching a brand new website, or
- improving your existing website in order to making it perform better.
Whether you are doing one or another you have to define the Key Performance Indicators and create an online strategy.
What is an online strategy?An online strategy is a definition of how your business is represented on the internet and how you can gain advantage of internet based tools. The most common solutions are an external website with value added services for customers, an intranet with procedural information for employees or extranets with login possibilities for customers or other parties with relations to your business.
The Milk is specialist in identifying how to increase the investment by supporting your core business online.
Your customersWho know your customers better than you? Answer: The customers. We can help you perform a user survey that will identify the terms and semantics of your users. In this way we know what the users expect from a website and this information is extremely valuable in order to implement your business online.
Understanding by workshopIn order to have a detailed understanding of your business model we conduct a workshop with your key employees. The workshop is a very constructive way of identifying the core of your existing business and gives us an understanding of how we can improve your business online.
How to implement your online strategy?We can help you implement your online strategy by designing the architecture of your website in a user friendly way. By measuring the performance of your existing website we create good usability that supports your business goals.
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